Establishing a start-up - Dang's Pyjamas – Bc. Hien Dang Thi Thu
Bc. Hien Dang Thi Thu
Bachelor's thesis
Establishing a start-up - Dang's Pyjamas
Establishing a start-up - Dang's Pyjamas
Abstract:
The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes …moreAbstract:
The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes …more
Language used: English
Date on which the thesis was submitted / produced: 7. 5. 2014
Identifier:
https://is.vsfs.cz/th/clfjd/
Thesis defence
- Date of defence: 17. 6. 2014
- Supervisor: PhDr. Zbyněk Pejšek
- Reader: Ing. Pavel Babka, MBA
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance
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