Viktoria Antalová
Bachelor's thesis
The Modern Direct Marketing in Practice
The Modern Direct Marketing in Practice
Abstract:
Hlavním cílem práce je podrobné vysvětlení klíčového konceptu moderního přímého marketingu. Práce také objasňuje význam přímého marketingu (DM) jako jedné z nejnevyhnutnějších součástí integrované marketingové komunikační strategie. Teoretická část odráží základní kroky přístupu moderního přímého marketingu, které jsou nezbytné pro implementaci DM do praxe. Definuje skutečné možnosti v této oblasti …moreAbstract:
The main aim of the thesis presents detailed explanations of the key concept of Modern Direct Marketing. Also, the thesis clarifies the importance of Direct Marketing (DM) as one of the most inevitable parts of an Integrated Marketing Communication Strategy. The theoretical part reflects essential steps of the Modern Direct Marketing approach necessary for implementing DM in the practice. It defines …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2021
Identifier:
https://is.vsfs.cz/th/n8a9d/
Thesis defence
- Date of defence: 7. 6. 2021
- Supervisor: PhDr. Martina Švecová, MSc
- Reader: PhDr. Karel Eliáš, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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