Zpět na vyhledávání

Bc. Eva Radostová, DiS.

Bachelor's thesis

Marketingová komunikace vybrané společnosti

Marketing communication of selected company
Abstract:
RADOSTOVÁ, Eva. Marketingová komunikace vybrané společnosti. [Bakalářská práce] Vysoka škola hotelová v Praze 8, spol. s r.o. Praha 2018. 57 stran Bakalářská práce je zaměřena na marketingovou komunikaci společnosti Kofola ČeskoSlovensko a.s. Cílem práce je analyzovat marketingovou komunikaci společnosti pomocí metod – PESTEL, Porter, finanční a SWOT analýzy. Zvolené metody jsou rozšířeny o podrobné …more
Abstract:
RADOSTOVÁ, Eva. Marketing communication of selected company. [Bachelor’s Dissertation] The Institute of Hospitality Management in Prague 8, Ltd. Prague: 2018. The bachelor thesis focuses on the marketing communication of Kofola Czechoslovakia a.s. The aim of the thesis is to analyze the marketing communication of the company using methods - PESTEL, Porter, financial and SWOT analysis. Selected methods …more
 

Keywords

Kofola nápoje marketingová komunikace komunikační mix situační analýza SWOT kampaň/beverages marketing communication communication mix situation analysis SWOT analysis campaign
 
Language used: Czech
Date on which the thesis was submitted / produced: 19. 6. 2018
Identifier: https://is.vsh.cz/th/ghuaz/

Thesis defence

  • Date of defence: 4. 9. 2018
  • Supervisor: Ing. Jan Mastný
  • Reader: doc. Ing. Dagmar Jakubíková, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze
Složka Reference to the local database directory of the institution

Institute of Hospitality Management in Prague

Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry (Study in Czech)

Theses on a related topic

List of theses with an identical keyword.
All theses