Bc. Eva Pilarčíková

Master's thesis

Predvolebná kampaň MUDr. Milana Cabrnocha do volieb do Európskeho parlamentu 5. a 6. júna 2009

Election campaign of Dr. Milan Cabrnoch for the European Parliament elections on 5th and 6th june 2009
Abstract:
Diplomma work analyses the European Parliament pre-election campaign of Milan Cabrnoch in 2009. The work is based on the theory of second-order elections and the princilpes of political marketing. Work is divided into two parts – the preparation and realization of the campaign and its impact. For each of the parts there were created particular criteria based on the metod of operationalization. The …more
Abstract:
Práca analyzuje predvolebnú kampaň Milana Cabrnocha k voľbám do Európskeho parlamentu v roku 2009. Práca je zasadená do teoretického rámca teórie druhoradých európskych volieb a teórie politického marketingu. Obsahuje dve hlavné časti – prípravu a priebeh kampane a jej dopad. Pre každú časť boli za základe operacionalizácie vytvorené kritériá hodnotenia jednotlivých aktivít. Základnými kritériami pre …more
 

Keywords

teorie politického marketingu teorie druhoradých volieb predvolebná kampaň
 
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 5. 2010
Identifier: https://is.muni.cz/th/e5qjw/

Thesis defence

  • Date of defence: 2. 6. 2010
  • Supervisor: doc. PhDr. Petr Kaniok, Ph.D.
  • Reader: prof. PhDr. Vít Hloušek, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studií
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Masaryk University

Faculty of Social Studies

Master programme / field:
International Territorial Studies / European Studies

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