Sales Promotion as a Part of Integrated Marketing Communication at Launch of Novelty on the Market – Ing. Maria Bykova
Ing. Maria Bykova
Master's thesis
Sales Promotion as a Part of Integrated Marketing Communication at Launch of Novelty on the Market
Sales Promotion as a Part of Integrated Marketing Communication at Launch of Novelty on the Market
Abstract:
Diplomová práce analyzuje strategie a nástroje na podporu prodeje nových produktů.Teoretická část práce vysvětluje základní pojmy vztahující se k tématu, jako jsou novost, stage-gate model, push a pull strategie, cílové publikum, pól fitness atd. Popisuje různé typy nástrojů, které jsou široce používány v oblasti podpory prodeje. Praktická část je zaměřena na strategie, které jsou použitelné pro nové …moreAbstract:
The diploma thesis analyses the strategies and tools of sales promotion for new products. The theoretical part of the work explains the basic terms related to the topic, such as novelty, stage-gate model, push and pull strategy, target audience, pole fitness etc. It describes different type of tools which are widely used in sales promotion. The practical part is focused on strategies, which are applicable …more
Language used: English
Date on which the thesis was submitted / produced: 5. 5. 2014
Identifier:
https://is.vsfs.cz/th/vfvpt/
Thesis defence
- Date of defence: 24. 6. 2014
- Supervisor: Ing. Jiří Šnajdar
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
ISO 690-compliant citation record:
BYKOVA, Maria. \textit{Sales Promotion as a Part of Integrated Marketing Communication at Launch of Novelty on the Market}. Online. Master's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/kbujys/.
Full text of thesis
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Published in Theses:- no one
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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