Ing. Irena Myšková
Bachelor's thesis
Analýza marketingové kampaně organizace
Analysis of the marketing campaign organization
Abstract:
Bakalářská práce je zaměřena na marketingovou komunikaci mezinárodní společnosti Adidas. Vybrána byla marketingová kampaň na míč Brazuca. Míč Brazuca je oficiálním míčem pro fotbalové mistrovství světa. Bakalářská práce ukazuje, jak společnost Adidas využívá při kampani jednotlivé marketingové nástroje. Kampaň Brazuca byla velmi úspěšná. Na úspěchu se podílely vybrané nástroje marketingového komunikačního …moreAbstract:
Bachelor thesis is focused on international marketing communications company Adidas. It was selected marketing campaign on the ball Brazuca. Brazuca ball is the official ball for the football World Cup. Bachelor thesis shows how the company uses the Adidas campaign in various marketing tools. The campaign of Brazuca was very successful. Contributed to the success of the chosen tools of marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2014
Identifier:
https://is.vsfs.cz/th/rsz04/
Thesis defence
- Date of defence: 28. 8. 2014
- Supervisor: Ing. Pavel Klička
- Reader: doc. Ing. Aleš Hes, CSc.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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