Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company – Ing. Eli Goldmann
Ing. Eli Goldmann
Master's thesis
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Abstract:
Integrated marketing communication is a tactic which many companies are now using in their marketing strategies, and one of the most important facets of this tactic is how sales promotion is utilized within it. This paper analyses the use of sales promotion as a tool within the integrated marketing communications (IMC) strategy of a defined FMCG company—Anheuser-Busch InBev. Specifically, the practice …moreAbstract:
Integrated marketing communication is a tactic which many companies are now using in their marketing strategies, and one of the most important facets of this tactic is how sales promotion is utilized within it. This paper analyses the use of sales promotion as a tool within the integrated marketing communications (IMC) strategy of a defined FMCG company—Anheuser-Busch InBev. Specifically, the practice …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/k1hd5/
Thesis defence
- Date of defence: 21. 6. 2019
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: PhDr. Ilona Toufarová
Citation record
ISO 690-compliant citation record:
GOLDMANN, Eli. \textit{Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company}. Online. Master's thesis. Praha: University of Finance and Administration. 2019. Available from: https://theses.cz/id/x0j6dm/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Integrated Marketing Communication
Rahul Kalathil Purushothaman -
Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
Integrated Marketing Communication and Company’s Business Plan
Tatiana Runtova -
Integrated Marketing Communication and its social implications
Christian Haubenwaller -
Integrated Marketing Communication and its social implications
Barbora Perglová -
Integrated Marketing Communication and its implications
Ekaterina Buchukuri -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Integrated Marketing Communication and its social implications
Sugandha Tikoo