Integrated Marketing Communication and its social implications – Bc. Christian Haubenwaller
Bc. Christian Haubenwaller
Master's thesis
Integrated Marketing Communication and its social implications
Integrated Marketing Communication and its social implications
Abstract:
Anotace Hlavní zaměření, které je také cílem této práce je hlouběji do oblasti integrované marketingové komunikace stejně jako jeho sociální důsledky. To se snaží zhodnotit význam a pojmy marketingu a marketingové komunikace, které jsou použity v moderní společnosti. Integrované marketingové komunikace má své hlavní cíle, jak ovlivňují přímé chování komunikace. Navíc, strategické porozumění integrované …moreAbstract:
Abstracts The main focus which is also the objective of this paper is to dig deeper into the field of integrated marketing communications as well as its social implications. It seeks to evaluate the meaning and concepts of marketing and marketing communications that are applied in the modern day society. Integrated marketing communications has its main goal as influencing and affecting directly the …more
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2018
Identifier:
https://is.vsfs.cz/th/pqh0j/
Thesis defence
- Date of defence: 21. 6. 2018
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Ing. Jiří Šnajdar
Citation record
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration
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