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Advertisement – the phenomenon of communication – Bc. Mariia Saraeva

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Bc. Mariia Saraeva

Bakalářská práce

Advertisement – the phenomenon of communication

Advertisement – the phenomenon of communication

Anotace: My bachelor thesis work is about interaction between a company and the audience. Advertising has a great impact on the consumer in the selection of goods. In today's situation there is a huge competition among manufacturers and among similar products. Public demand for advertising appears where the consumer has the choice. Some argue that the advertisements certainly do not need, and the most famous and popular brands of the world, spend insane advertising budgets, and make unforgettable commercials. I want to consider for two questions in my bachelor's thesis. The first is the importance of advertising for successful well-known companies. In the theory part I will describe existing types of advertising, why it works successfully and what its role in business. For my practical part, I focused on global market leaders as “Nestle”, “Danone” and “Heinz”. By the example of three companies, I will study the second question - how advertising can have a goal not only to sell, but primarily to help its customers make the right choice.

Abstract: My bachelor thesis work is about interaction between a company and the audience. Advertising has a great impact on the consumer in the selection of goods. In today's situation there is a huge competition among manufacturers and among similar products. Public demand for advertising appears where the consumer has the choice. Some argue that the advertisements certainly do not need, and the most famous and popular brands of the world, spend insane advertising budgets, and make unforgettable commercials. I want to consider for two questions in my bachelor's thesis. The first is the importance of advertising for successful well-known companies. In the theory part I will describe existing types of advertising, why it works successfully and what its role in business. For my practical part, I focused on global market leaders as “Nestle”, “Danone” and “Heinz”. By the example of three companies, I will study the second question - how advertising can have a goal not only to sell, but primarily to help its customers make the right choice.

Keywords: Marketing communication, product, advertising, influence, commercial, consumer, relationship, mass media, message, press, company, information, internet, new technologies, behavior, purchase

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 20. 6. 2016
  • Vedoucí: Ing. Jiří Šnajdar
  • Oponent: Mgr. Pavel Kotyza

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