Bc. Anastasiya Morozova
Master's thesis
Brand Attachment through Lovemarks
Brand Attachment through Lovemarks
Abstract:
This Diploma Thesis deals with the matter of earning brand attachment through the concept of lovemarks. Three hypotheses are: “Lovemarks have a potential to be more appealing to customers than brands”; “The shift from a brand to a lovemark can be realistically performed with the usage of creative marketing techniques” and “A cohesive approach thanks to a modern and innovative branding manual might …more
Language used: English
Date on which the thesis was submitted / produced: 11. 4. 2018
Identifier:
https://is.vsfs.cz/th/bgzl1/
Thesis defence
- Date of defence: 7. 6. 2018
- Supervisor: PhDr. Ladislava Knihová, MBA
- Reader: Mgr. Pavel Kotyza
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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