Bc. Jakub Vejmola

Master's thesis

Moderní metody online marketingu

Modern methods of online marketing
Abstract:
Práce analyzuje současné trendy v oblasti online marketingu a definuje jednotlivé moderní metody a jejich použití k dosáhnutí efektivní strategie. Práce se též zabývá tím, jak online marketing nabídnout jako ucelenou službu a prezentuje konkrétní nasazení strategie v případové studii.
Abstract:
The thesis analyzes actual trends in the online marketing area and defines several modern methods and their use in achieving an effective strategy. It also deals with how to offer online marketing as a complex service and shows a specific application of a strategy in a case study.
 

Keywords

online marketing internet marketing internetový marketing service systems servisní systémy SEO SEM PPC social media sociální média social networks sociální sítě public relations mobile marketing mobilní marketing Google Analytics Google AdWords Google AdSense
 
Language used: English
Date on which the thesis was submitted / produced: 31. 5. 2010
Identifier: https://is.muni.cz/th/tw2of/

Thesis defence

  • Date of defence: 29. 6. 2010
  • Supervisor: RNDr. Zdenko Staníček, Ph.D.
  • Reader: MBA Sandra Kumorowski

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Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering

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